திருக்குறளில் வணிக நெறிகள் மற்றும் AI சார்ந்த நிறுவன மேலாண்மை

Business Ethics in Thirukkural and AI-Driven Corporate Management: A Study

Authors

  • Dr. P. Murugesan Assistant professor in Tamil, Nandha Arts and Science College(Autonomous), Erode - 638052. Author
  • Dr. V.C. Srinivasan Administrative Officer, Nandha Arts and Science College (Autonomous), Erode. Author

DOI:

https://doi.org/10.63300/tm10sp012026.05

Keywords:

Thirukkural, Business Ethics, Artificial Intelligence, Corporate Management, Ethical AI, Human-Centric Business

Abstract

Thirukkural stands as the pinnacle of Tamil thought—a timeless ethical treatise. The Porutpal (Book of Wealth) section of this work encompasses profound philosophies on politics, ministry, economics, and business ethics. The business ethics defined by Valluvar are not aimed solely at profit-making; rather, they define integrity, trust, benevolence, neutrality, and social responsibility as the fundamental pillars of commerce.

In today’s global industrial landscape, Artificial Intelligence (AI) has brought revolutionary changes to every layer of corporate management. AI has become an indispensable tool in sectors such as data analytics, Customer Relationship Management (CRM), supply chain optimization, and human resource selection. However, when AI-driven management systems prioritize only efficiency and profit, they risk neglecting humanity and social responsibility.

This research paper focuses on the ethical principles scattered throughout the Porutpal—including business ethics, organizational discipline, leadership, customer trust, fair pricing, and social responsibility—and proposes theoretical frameworks for integrating them into AI-based corporate management practices. Specifically, this article explains the ethical foundation Thirukkural provides for modern concepts such as Ethical AI, Human-Centric Management, Transparency, and Responsible Business.

This study establishes that by integrating the business ethics prescribed by Thirukkural into AI-driven corporate management models, it is possible to create a sustainable, fair, and responsible business environment that bridges the gap between technological advancement and human values.

Downloads

Download data is not yet available.

Author Biographies

  • Dr. P. Murugesan, Assistant professor in Tamil, Nandha Arts and Science College(Autonomous), Erode - 638052.

    Dr. P. MurugesanAssistant professor in Tamil, Nandha Arts and Science College(Autonomous), Erode - 638052.

    *Correspondence : murugesanjrf2012@gmail.com.

  • Dr. V.C. Srinivasan, Administrative Officer, Nandha Arts and Science College (Autonomous), Erode.

    Dr. V.C. Srinivasan,  Administrative Officer, Nandha Arts and Science College (Autonomous), Erode.

    Email: srivc2345@gmail.com,

References

1. பாலசுப்பிரமணியன், கே. (2022). திருக்குறளும் நவீன வணிக மேலாண்மையும். சென்னை: ராஜா பப்ளிஷர்ஸ்.

2. Floridi, L., & Cowls, J. (2021). A Unified Framework of Five Principles for AI in Society. In Ethics, Governance, and Policies in Artificial Intelligence. Springer.

3. சுப்பிரமணியன், சி. (2021). திருக்குறளும் பொருளாதார நெறிமுறைகளும். தமிழ்நாடு பொருளாதார ஆய்வு மையம்.

4. Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value. Harvard Business Review, 89(1/2), 62-77.

5. வைத்தியநாதன், கே. (2022). திருக்குறளில் வணிக மேலாண்மை தத்துவங்கள். சென்னை: தமிழ்ப் பல்கலைக்கழக வெளியீடு.

6. Davenport, T. H., & Ronanki, R. (2018). Artificial Intelligence for the Real World. Harvard Business Review, 96(1), 108-116.

7. McAfee, A., & Brynjolfsson, E. (2017). Machine, Platform, Crowd: Harnessing Our Digital Future. W. W. Norton & Company.

8. European Commission. (2021). Proposal for a Regulation laying down harmonised rules on artificial intelligence (AI Act). Publications Office of the EU.

9. Gunning, D., et al. (2021). XAI—Explainable artificial intelligence. Science Robotics, 4(37).

10. Floridi, L. (2023). The Ethics of Artificial Intelligence: Principles, Challenges, and Opportunities. Oxford University Press.

11. Barredo Arrieta, A., et al. (2020). Explainable Artificial Intelligence (XAI): Concepts, taxonomies, opportunities and challenges toward responsible AI. Information Fusion, 58, 82-115.

12. Diakopoulos, N. (2020). Transparency. In The Oxford Handbook of Ethics of AI. Oxford University Press.

13. Diakopoulos, N., & Koliska, M. (2017). Algorithmic Transparency in the News Media. Digital Journalism, 5(7), 809-828.

14. Barredo Arrieta, A., et al. (2020). Explainable Artificial Intelligence (XAI): Concepts, taxonomies, opportunities and challenges toward responsible AI. Information Fusion, 58, 82-115.

15. Floridi, L., & Cowls, J. (2021). A Unified Framework of Five Principles for AI in Society. In Ethics, Governance, and Policies in Artificial Intelligence. Springer.

16. Gebru, T., et al. (2021). Datasheets for Datasets. Communications of the ACM, 64(12), 86-92.

17. Rigby, D. K., Sutherland, J., & Takeuchi, H. (2016). Embracing Agile. Harvard Business Review, 94(5), 40-50.

18. Denning, S. (2018). The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done. AMACOM.

19. Floridi, L. (2023). The Ethics of Artificial Intelligence: Principles, Challenges, and Opportunities. Oxford University Press.

20. Shneiderman, B. (2022). Human-Centered AI. Oxford University Press.

21. Benjamin, R. (2019). Race After Technology: Abolitionist Tools for the New Jim Code. Polity Press.

Downloads

Published

20.02.2026

How to Cite

திருக்குறளில் வணிக நெறிகள் மற்றும் AI சார்ந்த நிறுவன மேலாண்மை: Business Ethics in Thirukkural and AI-Driven Corporate Management: A Study. (2026). Tamilmanam International Research Journal of Tamil Studies, 10(01), 60-79. https://doi.org/10.63300/tm10sp012026.05

Most read articles by the same author(s)

1 2 > >>