Beyond the Silver Screen: A Feminist Film Theory Analysis of Toxic Masculinity and Femininity in Contemporary Tamil OTT Originals

Authors

  • Priya Palanimurugan Research Scholar, Dept. of Visual Communication, Meenakshi Academy of Higher Education and Research (Deemed to Be University), Chennai. Author
  • Dr. V. Shanthi Principal - Faculty of Humanities and Science, Computer Science, Meenakshi Academy of Higher Education and Research (Deemed to Be University), Chennai Author
  • Dr. Thulasi Bharathi.M Assistant Professor, Dept. of Visual Communication, Assistant Professor, SRM INSTITUTE OF SCIENCE AND TECHNOLOGY, Vadapalan Author
  • M. Sakthivel Dept. of Bachelor of Arts (Journalism and Digital Media) Indira Gandhi National Open University New Delhi Author

DOI:

https://doi.org/10.63300/

Keywords:

Feminist film theory, toxic masculinity, toxic femininity, Tamil OTT, gender representation, intersectionality

Abstract

This research examined portrayals of toxic masculinity and femininity in five Tamil OTT originals between 2021 and 2025 employing intersectionality and feminist film theory. The following series—Kuruthi Kalam (2021), Kaaval (2022), Vehmai (2023), Thirai (2024), and Mangai Neer (2025)—were studied through textual content analysis and audience reception of 600 online comments. Scenes were rated on toxic masculinity characteristics like aggression, emotional constraint, and entitlement, and toxic femininity characteristics like sacrificial abstinence and manipulative sexuality, with high intercoder reliability (κ = 0.82). Most series were found to reinforce patriarchal norms by idealized hyper-masculine heroism and traditional domestic femininity. Male violence was frequently presented as cathartic, and female characters were confined to sacrificial or seductive roles. There have been, however, some counter-narratives stressing male vulnerability and women's activism. Audience reactions indicated 68% support for heroic violence, and 34% objection to constrained female agency, reflecting increasing awareness about gender stereotyping. The research finds that even with OTT innovation, the Tamil narratives tend to maintain conventional gender stereotypes and need inclusive authorship and critical content policies to ensure more representative treatment.

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Author Biographies

  • Priya Palanimurugan, Research Scholar, Dept. of Visual Communication, Meenakshi Academy of Higher Education and Research (Deemed to Be University), Chennai.

    Priya Palanimurugan, Research Scholar, Dept. of Visual Communication, Meenakshi Academy of Higher Education and Research (Deemed to Be University), Chennai.

    Email: priyaofficial2205@gmail.com

  • Dr. V. Shanthi, Principal - Faculty of Humanities and Science, Computer Science, Meenakshi Academy of Higher Education and Research (Deemed to Be University), Chennai

    Dr. V. Shanthi, Principal - Faculty of Humanities and Science, Computer Science, Meenakshi Academy of Higher Education and Research (Deemed to Be University), Chennai Email: principal@maherfhs.ac.in

  • Dr. Thulasi Bharathi.M, Assistant Professor, Dept. of Visual Communication, Assistant Professor, SRM INSTITUTE OF SCIENCE AND TECHNOLOGY, Vadapalan

    Dr. Thulasi Bharathi.M, Assistant Professor, Dept. of Visual Communication, Assistant Professor, SRM INSTITUTE OF SCIENCE AND TECHNOLOGY, Vadapalan. Email: campusthulasib@srmist.edu.in

  • M. Sakthivel, Dept. of Bachelor of Arts (Journalism and Digital Media) Indira Gandhi National Open University New Delhi

    M. Sakthivel, Dept. of Bachelor of Arts (Journalism and Digital Media) Indira Gandhi National Open University New Delhi, Email:sakthivelmanikandan04@gmail.com

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Published

01.12.2025

How to Cite

Beyond the Silver Screen: A Feminist Film Theory Analysis of Toxic Masculinity and Femininity in Contemporary Tamil OTT Originals. (2025). Tamilmanam International Research Journal of Tamil Studies, 4(03), 639-648. https://doi.org/10.63300/