ஆண்டாள் திருப்பாவையில் தகவல் தொடர்பியல் கூறுகள்

Abstract

On Mondays in the holy month of Margazhi, the women gather together and worship Madhavan at the Vaikarai hour when darkness recedes. A wonderful devotional literature, Thirupavai, is bestowed by the Lord.

The sleep of the female friends of the priestly family was disturbed and everyone led a large crowd towards the Lord. Andal's Thiruppavai was not only a devotional ark, but it also taught us about communication. Centuries ago, Andal mastered the art of communication, how to convey a message to a large number of people. It can be seen that Andal has masterfully handled the communication method through her poems.

This study examines the two-way communication embedded in Andal's Thiruppavai verses, semiotics, positive motivation, and group communication.

The aim of this is to compare modern information and communication elements such as Group Dynamics with the perspectives of other Tamil literary masterpieces such as Sangam literature, Thirukkural, and Kambaramayanam, and to examine its scientific nature.

The "cuckoo" sounds made by pigeons in the early morning, the beauty of the dawn that appears before the sun rises when the sky turns red, and Andal's visual signs that transform it into signals that can convey a message, the two-way conversation techniques that stand at the gates of each house, speaking softly, and disturbing the sleep of the women sleeping inside,

It would not be an exaggeration to say that all these things, including mass communication, which has made the world cry "Vayathu Varveergal", proclaim Andal as an excellent modern communication expert.

Keywords

• Sacred Maiden
• Information Communication
• Two Way Communication
• Symbol Communication
• Group Communication songs
• Mass Media
• Sociology
• Positive Motivation