Tamilmanam Journal

This study examined how visual narratives constructed meaning in modern films through the application of Critical Discourse Analysis (CDA). Contemporary cinema had increasingly relied on visual storytelling techniques such as imagery, symbolism, camera movement, lighting, and colour composition to communicate complex social, cultural, and ideological messages. The research aimed to decode these visual elements and investigate how they contributed to meaning-making within cinematic narratives. A qualitative research design was adopted, and selected modern films released between 2015 and 2025 were analyzed as primary data sources. Key scenes, visual compositions, and narrative structures were examined to identify patterns of representation, discourse, and ideological framing embedded within the films. The analytical framework combined visual semiotics and Critical Discourse Analysis to explore how power relations, gender representations, cultural ideologies, and social identities were constructed and communicated through cinematic visuals. The findings revealed that visual narratives functioned as powerful communicative tools that subtly shaped audience perception and interpretation. Symbolic imagery, framing techniques, and mise-en-scène played a significant role in reinforcing dominant social narratives while simultaneously allowing space for alternative interpretations. Furthermore, the study demonstrated that modern filmmakers strategically employed visual language to influence emotional engagement and ideological understanding among viewers. The research concluded that critical examination of visual narratives enhanced media literacy and enabled audiences to recognize the underlying discourse embedded within films. By integrating film studies, visual culture, and discourse analysis, the study contributed to a deeper understanding of how cinematic texts operated as cultural artifacts that reflected and constructed contemporary social realities.